Whether you’re a major media company or a “solopreneur,” Facebook Live is the hottest live-steaming platform available today.
It’s the single most effective method of growing your audience and exploding engagement on your Facebook page.
And it’s also how a mentor of mine, Julie Burke grew her page from zero to over 53,000 followers people in just 16 months.
Now many people shudder at the thought of doing a Facebook Live and wait until everything is perfect before doing one. Hey, I get that you might be nervous…trust me, I was there.
There’s a time to get over it and just do it. So here is what Julie has shared and hopefully some of her tips will get you do to Facebook Lives to grow you and your business. Read on…
I have people ask me, “What do I talk about?”
Well, let’s see.
What are you passionate about?
If I was doing a video for my personal page I’d talk about health, and wellness, and fitness.
On my fan page, I’m not talking about my network marketing company, because that’s just not my intention.
I wanna talk to you guys, help you grow your network marketing business or home based business.
You have to know your audience, and my target audience is entrepreneurs and business owners.
Now, here are 10 quick tips to maximize your Facebook Lives…
For me, I could send an e-mail out, if you’re on my e-mail list you’re gonna get like, “Hey, going live in 15 minutes, join me on my fan page.”
Or, if I’m on my fan page, I could just post a meme and say, “Hey, follow me at 12 o’clock, I’m going live.”
So that’s one way you could do it, let your audience know you’re going live.
If you’re on your personal page, just do a post.
“Hey, going live, I’m gonna be talking about five ways to reduce cellulite.”
Or, “How this one thing has changed my skin.”
So just whatever you’re gonna do, let them know.
So, right now I’m like flying through the feed, and some people are like, “Hey, who is this chick?”
And other people are like, “Oh, I know, that’s Julie! She’s sitting in her car with her sunglasses.”
The longer the stream the more viewers come in.
I usually keep my videos, to be honest, around five, 10 minutes.
Sometimes I’ve done 15, but that’s long for me.
My hashtags are usually…
#NetworkMarketing, #Entrepreneur, #HomeBasedOwner, #SixFigureMama, #Growth, #Inspiration, #Impact, etc.
You wanna think about the hashtags or phrases around what you are talking about.
And mainly it’s network marketing.
So, do some hashtags.
I mentioned sending an e-mail to your list, if you have a list.
If you don’t have an e-mail list, you might wanna think about it, or a CRM for your business.
Because, God forbid, your company closed tomorrow.
What are you gonna do with your customers?
What are you gonna do with your people, how do you communicate with them?
How do you let them know where you’re going over to?
So, you wanna think about that.
And that was something that was brought to my attention a year ago, and that’s why I started an e-mail list last year, because, “Oh my goodness, what if something happened?”
Like, “How to…“
Starting a title with how to, that’s really good, ’cause that’s usually what’s searched.
So, my title for this video is, “How to Maximize your Facebook Live to Create More Engagement.”
Yours could be “How to Lose 10 Pounds in the Next 30 Days,” “How to Change Your Skin,” or “How to Ask Without Fear.”
Usually I pop in, I introduce myself, I wanna know where you guys are watching in from, so I say, “Comment below.”
And then I kinda get right into the training.
I don’t want to stay on here for 45 minutes and waste your time, and I hope you could appreciate that.
Ask questions to encourage feedback.
I might say to you guys, on this Live, “Hey, so my tips so far, is this helping you? Is this helpful?”
Ask questions you want engagement throughout your video.
Shares are always great.
I always say, “sharing is caring,” so you definitely want people to share your content.
I followed these steps, I ask for engagement, I ask for people to share.
People don’t know I’m here and I’m giving these tips unless you guys share with fellow entrepreneurs, or network marketers, or home-based owners.
Always ask for shares.
Now, do I?
No, I don’t.
I probably do a Live four times a week, and I do them at separate times.
But if you could do them consistently three or four times a week, the point is to just be consistent.
When I did those videos every day for 30 days, I was consistent.
Even though I couldn’t get on at eight o’clock in the morning, I did it every day, and people knew that I was there, because I was telling them, “Click on my face in the top right corner, and make sure that you’re subscribed so you catch my live videos.”
You want to do the same thing.
You can educate, entertain, and empower in a Live.
Do I do all three?
No, I don’t, so don’t freak out about it.
I really like getting out here and giving you guys the content that you need, but of course I like to have fun.
Who doesn’t like to have fun?
Find a way to put your personality into it.
Like, I’m a real person, people know me, they know I’m straightforward, and you just want to be that person.
I don’t need to do a video just to do a video; I want to bring you guys value.
Do the same for your audience as well.
Link to something; a blog article, your product page, do it!
I linked in to here my 3-Way Messenger Recruiting Scripts guide, if you wanna check it out.
I take you through my in-depth system of how to take control of your time while still being able to enroll 10 to 15 new team members every week from the comfort of your own home.
If you want to check it out, cool, no big deal.
But, I have to let you know it’s there.
Same as you, you want to let your people know that you’re linking to whatever it is that you’re talking about.
Like, share, comment.
“Make sure you like, comment, and share if you found value in this,” that’s all you have to say.
I send people to my website.
If you don’t have a website, don’t worry about it.
If you’re just giving value around your product…
You could simply say…
…or whatever it is.
Okay, that’s it!
Those are my 10 simple tips to maximizing the number of people watching your Lives.
I hope this helps!
Now, before you head out to try the new tips, I’ve got one last tip for you.
I’d like to share…
Messenger is a powerful, low-resistance, rejection-free alternative to traditional 3-way calls and has been key to my success.
So if you need any help prospecting on social media, then you might like a tool I created to help out other network marketers who need to sponsor a LOT more people.
They’re my 3-Way Facebook Messenger Recruiting Scripts, which are 100% free.
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Ready to learn more?
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Cheers to your success!
Top producer and creator of “Social Media Recruiter”
I hope you found this information helpful. Don’t wait, make sure you get your copy of those scripts and start using them today!